The complete B2B GTM guide for founders
52 pages of practical, no-fluff guidance covering everything from ICP and messaging through to lead generation, pipeline management, and a full evaluation of all 11 B2B go-to-market channels.
Built by the RevGeni team specifically for B2B founders who are driving growth themselves - without a full sales and marketing team behind them.
Download the free playbook
52
pages of practical, no-fluff guidance
68%
higher account win rates with a well-defined ICP
3×
faster to profitability with a focused GTM strategy
11
B2B channels evaluated against your reality
What's inside the playbook
The Founders Playbook covers the full B2B GTM journey in three parts - giving you a clear framework to build on, whether you are just starting out or looking to scale what is already working.
A proven ICP framework
Define exactly which companies and decision-makers will get the most value from your solution - and use that definition to focus every pound and hour of your GTM.
Outcome-driven messaging
Shift from features to transformation. Build a messaging framework that resonates with buyers under pressure and converts across every channel and touchpoint.
Lead generation that works
Cold vs warm, inbound vs outbound - eight principles that drive a consistent pipeline, with a self-assessment scorecard so you know exactly where you stand.
All 11 B2B GTM channels evaluated
Every channel assessed against skills, time and budget. Know which to prioritise now, which to build towards, and which to ignore entirely at your current stage.
Pipeline management from scratch
Stage definitions, qualification criteria, revenue goal-setting, and a simple tracking system you can build without a full sales operations team.
Part 1
Foundations
ICP, messaging and the strategic base your entire GTM depends on.
- Ideal Customer Profile
- Messaging & Positioning
Part 2
Best Practice
Lead generation, content and pipeline management in practice.
- Lead Generation
- Social Content & Brand
- Pipeline Management
Part 3
GTM Channels
All 11 B2B channels evaluated against your skills, time and budget.
- 11 channels - from cold outreach to events
- Channel mix framework
Built for founders doing the selling
This is not a theoretical MBA framework. Every chapter is written for founders who are personally driving sales and marketing without a full team behind them.
Pre-revenue founders
Building your first repeatable GTM from scratch
Early-stage B2B teams
Under 50 people, still founder-led on sales
Scaling founders
Optimising what is working and adding new channels
Start with the foundations
Download The Founders Playbook free and build your B2B GTM strategy on solid ground.
Get your free copy